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Sponsorship/Underwriting
While KZ88 is a non-commercial station, we do look for station
sponsors, or "underwriters." Underwriters sponsor the
station in exchange for an on-air announcement. Reach out to
KZ88's
progressive, diverse, and dedicated audience.
KZ88 will reach Texas, Howell, Wright, Douglas, Oregon,
Shannon, and Phelps counties and surrounding areas.
In compliance with FCC
regulations sponsorship acknowledgments MAY include:
-Business/organization name
-Address, phone number and/or website
-Description of products and services
-Established, non-promotional business slogan
Sponsorship acknowledgments
differ from commercial advertisements and MAY NOT include:
-comparative or qualitative language (promotional adjectives
such as: best, fast, only, dependable, fair, etc.)
-calls to action (verbs telling the listener to “do”
something: “stop by our showroom”, “call us at”,
“come on down”, etc.)
-pricing information (such as: sale, special, discount, free,
etc.)
-inducements or incentives(“bonus available this week”,
“gift for first 50 shoppers”, etc.) |
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Additional Exposure
We also feature our underwriters on our website, program guide,
and member newsletters.
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Frequently Asked Questions
Is underwriting the same
thing as advertising?
-No. Like all public radio and television stations, community
radio is governed by the Federal Communications Commission (FCC),
which says advertising is not permitted. Thus we offer local
businesses the option of underwriting, the opportunity to have
your name associated with our community radio station. As a bonus,
non-commercial radio listeners much prefer this cleaner sounding
announcement.
Who listens to KZ88?
KZ88 will cover all of Texas and Howell Counties, as well as
parts of Douglas, Wright, Ozark, Oregon, Shannon, and Phelps.
Our initial engineering study predicted that over 90,000 people
would be able to pick up our signal.
How much can I tell
my customers, both current and potential, in my underwriting
message?
A lot. KZ88's listeners will hear your business name, location,
contact information and a description of the services and/or
goods you offer. Just avoid qualitative (“best”/ “favorite”)
or quantitative language (“sale”) or
making any calls to action (“come on down”). We’re
happy to work with you to write announcement copy that helps
promote your business and still fits within FCC guidelines.
Can I choose the shows
I underwrite?
Yes. By request only and as long as those programs are those
scheduled on our station. We are not in the business of selling
airtime for particular programs. But we do realize that underwriters
may have a preference for a particular program and wants to show
support for it. Our programming committee evaluates continuing
and prospective shows based on their value to the community and
our listeners, not whether the show is bringing in underwriting
or sponsorship. We are excited about this unique direction and
ask for your support in upholding this vision. A log of when
your underwriting acknowledgments were played is available on
request.
We are a 501 (c) 3 public charity as designated by
the Internal Revenue Service. Donations made to us are tax deductible.
We will gladly provide a receipt for your donation for tax purposes.
For more information contact your tax professional or call us. |
